1900: Technos brand was created in Switzerland by the Guzinger family, known for its secular tradition in the watch market.
1956: Importadora Centauro was founded in Brazil to be Technos’ exclusive distributor. We grew significantly in the 1950´s, 1960´s and 1970´s.
1982: we openned our assembly and distribution plant in Manaus and started assembling our watches in Brazil. By the end of the 1980´s, we were leaders in the national watch market in terms of revenues.
1990´s: we bought the Technos brand rights, which became a Brazilian brand, an consolidated our leadership in the national watch market.
2002: We began exploring third-party brands, through the licensing of the Mormaii brand and through distribution agreements for the exclusive distribution of Seiko products, which today contribute significantly to our results.
2008: We were acquired by GMT FIP that had among its quotaholders two highly regarded asset managers, DLJ and Dynamo, and a group of managers.
2009: We licensed the Euro brand, reinforcing our market position among women’s watches.
2010: We relaunched the Mariner brand, our great success in the 1980s, targeted towards a younger audience and with the objective of regaining leadership in the recently reemerging market for exchangeable band watches.
2011: IPO of Grupo Technos.
2012: We re-launched the brand Allora, reinforcing our presence in the low end female fashion segment. We signed an exclusive distribution contract with Timex for the whole national territory, strengthening our position in the sport segment. Besides, we bought Touch, a company that develops and commercializes watches and sunglasses under its own brand with exclusive distribution to a well developed franchise network with a high growth potential.
2013: The Company starts operating in e-commerce, currently with 5 e-commerce sites, four of them dedicated to the Technos, Fossil, Euro, Condor brands and another dedicated to the online sale of all brands, Timecenter.
2015: The Company starts operating with its own operations, currently with 15 stores, in the main capitals, with full price stores and Outlets. The full price points of sale have the mission of reinforcing the brand's presence, as well as testing products and providing a differentiated shopping experience. Outlets, on the other hand, are part of the Company's inventory management strategy, ensuring the flow of products with lower turnover and less contamination from traditional channels.
2015: This year the group launched its first connected watch, starting the development of a new category that complements traditional watches.
2016: Technos Group rescinds the distribution contract and the right to use the Timex brand.
2017: The Group rescinds the distribution agreement and the right to use the Burberry and Adidas brands.
2017: In Oct 2017 we launched the first Smartwatch full display of a Brazilian brand, Technos Connect 3.0. This launch featured a portfolio of ten smart watches, including hybrid versions, Skydiver Connect, the iconic Technos line for over 30 years, and in this release comes with connectivity features.
2018: In 2018 are celebrated the 60 years of the arrival of the Technos brand in Brazil. The launch of the Essence collection began the celebrations that honor the origin of the brand in the cradle of world watchmaking, bringing an exclusive Swiss machine.
2019: In May 2019, after significant changes in the Board of Directors and Executive Board, we started the operational turnaround process to resume the Company's growth and profitability.
2020: Despite the impact of the pandemic and the effects on commerce arising from restrictions on the movement of people, closing of shopping centers and lockdowns, we advanced the implementation of the operational turnaround process. As of the second half of this year, considering the recovery of commercial activity and the efficiency measures implemented, the Company began to show an important recovery in its operating result.
2021: In 2021 Technos celebrates 10 years of the IPO. The Company continues to show an important recovery of its operating result, as a result of the turnaround project started in 2019 with a focus on recovering efficiency and profitability. In 2021, the Company also presented important developments in its digitization project, both considering online sales, but mainly considering the greater relevance of its line of connected watches.
Currently, after a review that sought to optimize our sales mix, we have in our portfolio 10 brands, including “Technos”, “Condor”, “Mormaii”, “Euro”, “Dumont”, “Fossil”, “Michael Kors”, “Touch”, “Allora” and “Mariner”, well positioned to serve different customer profiles.