Grupo Technos is the largest watch company in Latin America. We consolidated our leadership in terms of revenues in the Brazilian market in the 1990´s. Since 1956, we have developed, assembled and distributed watches, directly or through our subsidiaries and, in the 1980´s, we established an assembly factory located in Manaus. Starting our operations under the brand “Technos,” we diversified our portfolio to include other brands and market segments over the decades.
In 2008, we owned 3 nationally known brands directed to classes B and C, one being a proprietary brand (“Technos”), and two being third party brands, used by us through licensing or distribution contracts (“Mormaii” and “Seiko”). Targeting our entrance into the fashion segment, we added “Euro” to our portfolio, in 2009, and re-launched “Mariner”, in 2010. In 2012, we acquired the exclusive distribution rights of “Timex” for the whole national territory, strengthening our position in the sport segment. Also in 2012, we launched “Allora” and bought “Touch”, strengthening our presence in the fashion segment. In March of 2013, we release a notice to the market regarding the Grupo Dumont Saab acquisition. With this transactions, we incorporated 13 brands to our portfolio: two proprietary brands(“Dumont” and “Condor”), and licensed brands from Grupo Fossil (“Fossil”, “Diesel”, “Marc Jacobs”, “Armani Exchange”, “DKNY”, “Empório Armani”, “Adidas”, “Michael Kors”, “Tory Burch”, “Burberry” and “Skagen”).
On january 16, 2015, the company termined the exclusive distribution agreement for the “Seiko” brand.
Currently, we own a portfolio with 18 well positioned brands in order to meet different clients’ profiles.
In 2016 Technos Group rescinds the distribution contract and the right to use the Timex brand.
In 2017 The Group rescinds the distribution agreement and the right to use the Burberry and Adidas brands and launches the first Smartwatch full display of a Brazilian brand, Technos Connect 3.0. This launch featured a portfolio of ten smart watches, including hybrid versions, Skydiver Connect, the iconic Technos line for over 30 years, and in this release comes with connectivity features.
In 2018 are celebrated the 60 years of the arrival of the Technos brand in Brazil. The launch of the Essence collection began the celebrations that honor the origin of the brand in the cradle of world watchmaking, bringing an exclusive Swiss machine.